USA July 9 2018
Brain-trainer Neurocore can’t support clinical claims, Board says
Trigger-Happy
The rising popularity of biofeedback technologies is a manifestation of our culture’s infatuation with personal tracking and measurement.
In a biofeedback session, sensors measure your body’s responses to situations or stimuli – brain activity, breathing, heart rate and temperature – providing real-time feedback. In response to this feedback, you might adjust your mindset, your environment or your behavior, thereby testing different ways to gain mastery over your previously automatic responses.
Neurofeedback – a subgenre, as it were, of biofeedback – provides feedback on brain waves, purportedly helping subjects understand and regulate their own brain function. Neurofeedback has been promoted as an especially effective method for treating behavioral issues like ADHD, especially by companies like Neurocore. Neurocore promises to “analyze the information your brain gives us to develop a personalized training program that may improve your brain for a better life.” The company claims to treat a number of disorders, including ADHD, anxiety, depression, migraines, sleep issues and stress.
The Jury’s Out … No, It’s In …
